Interactive Investor's New Brand Platform
Agency RCP has launched a new brand platform for Interactive Investor, Aberdeen Group's personal investment service, with the slogan "I think therefore ii", a play on philosopher Rene Descartes' famous phrase
Cogito, ergo sum.
Interactive Investor charges a flat monthly fee, rather than a percentage, which may offer better value to customers.
- Flat monthly fee instead of percentage-based charge
- Under pressure from AI and algorithm-based investment services
Many investment services are turning to TV and cinema advertising to attract new customers.
Author's summary: RCP launches new brand platform for Interactive Investor.
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