Insurance Brands Increase Ad Spend Amidst Growing Competition
New data from Nielsen Ad Intel reveals that Australia's insurance brands have boosted their ad spend by 4.7% year-on-year to $463.7 million.
The increase in ad spend is led by Youi, Allianz, and Budget Direct, with the pet, motor, and home insurance categories seeing the biggest growth.
- Top insurance advertisers: Youi, Allianz, and Budget Direct
- Biggest growth categories: pet, motor, and home insurance
- Sector ad spend up 4.7% year-on-year
Australia's insurance sector is showing renewed strength and confidence, with total advertising spend across insurance brands increasing 4.7% year-on-year.
According to Nielsen Ad Intel, insurers collectively spent $463.7 million from September 2024 to August 2025, up from $443.1 million in the previous 12 months.
Author's summary: Insurance brands in Australia increase ad spend by 4.7% amidst growing competition.