HBO Max Launches in Germany
Warner Bros. Discovery's global streaming platform, HBO Max, will launch in Germany in January 2026.
Ad Alliance, a Cologne-based cross-media sales house of RTL Deutschland, will handle advertising sales for the service.
Streaming is one of the most dynamic growth segments in the video market
According to Carsten Schwecke, CEO of Ad Alliance, the partnership combines the strength of HBO Max with Ad Alliance's marketing expertise to provide advertisers with high-quality inventory.
- HBO Max launch in Germany: January 2026
- Ad sales handled by: Ad Alliance
Author's summary: HBO Max launches in Germany in January 2026 with Ad Alliance handling ad sales.
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