Reimagining Nail Care: Turning Self-Care Into an Engine for Equity
Tony Tjan has spent over 15 years leading MiniLuxe, a purpose-driven beauty brand pioneering clean, ethical, and empowering nail care.
MiniLuxe is part of Observer's Expert Insights series, where industry leaders share years of experience and deliver clarity on industry issues.
In an industry associated with toxic fumes, exploitative labor, and narrow definitions of beauty, MiniLuxe redefines luxury as clean, ethical, and empowering.
MiniLuxe has become a case study in how design, technology, and purpose can elevate everyday rituals into meaningful acts of self-care.
Founded over 15 years ago to professionalize nail care, MiniLuxe pioneers a new approach to the industry.
Author's summary: Redefining nail care with equity.More News
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