Added value: How SoftServe reignited its values, bolstering belonging - HR Magazine

Added Value: How SoftServe Reignited its Values

Centring company values can greatly enhance employee belonging, as Lara Bryant discovered when speaking to leaders of digital consultancy SoftServe.

SoftServe is a global digital advisory and consultancy firm, supporting clients with digital transformation journeys. Founded in 1993 in Lviv, Ukraine, the company has grown into a leading provider of services in areas such as big data, cloud computing and cybersecurity.

In early 2024, the SoftServe team faced a challenge that cut to the heart of its culture. The problem was uncovered in the wake of the company’s new CEO joining the business in January.

The then-new CEO outlined a values reactivation initiative, to re-highlight six core company principles introduced by the founders:

The need for this became clear after an employee engagement survey.

Author's summary: SoftServe reignites its values.

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HR Magazine HR Magazine — 2025-10-28

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