SKIMS' Chilling Vision of the Perfect Female Body
Writer India Roby breaks down Kim Kardashian's SKIMS's latest product "Ultimate Bush" and how the billionaire mogul is profiting off of women's insecurities.
Kim Kardashian loves a gimmick. When her shapewear brand SKIMS launched the “Ultimate Bush” - a stringy, $32 micro-thong with a fake tuft of pubic hair - it was seemingly more rage-bait than genuine release.
SKIMS teased the product with a tongue-in-cheek game show-inspired campaign called “Does the Carpet Match the Drapes?” as critics flocked to social media to weigh in.
- People called the launch “weird” and “uncalled for” in the Instagram comments.
But the hairy, barely-there panties sold out within a day. Since the billionaire entrepreneur founded SKIMS in 2019, this year, Kardashian has begun doing something different with the brand, pushing the proverbial envelope into more provocative territory and dabbling in the polarizing end of bodywear.
Kim Kardashian is profiting off of women's insecurities.
Author's summary: Kim Kardashian's SKIMS is profiting off women's insecurities with its latest product.
More News
- Reimagining Nail Care: Turning Self-Care Into an Engine for Equity
- From Reimagining Capitalism to Reweaving Ourselves: Leadership for a Sustainable and Caring Future in a World on Fire — Harvard ALI Social Impact Review
- Tennis takes first loss in Sweet 16 - Davie County Enterprise Record
- New president of The Church of Jesus Christ of Latter-day Saints inherits a global faith far more diverse than many realize – Baptist News Global
- ‘Everyone is talking about’ co-located solar and storage PPA in Europe
- Gremsy Adds New NDAA Payloads with FLIR Thermal Technology
- SKIMS’ chilling vision of the perfect female body
- Gavin Newsom Says He Has 'No Interest' in Appearing on Joe Rogan's Podcast: 'I'm Moving On' | Video
- Art the Clown Owes One of His 'Terrifier' Victims a Lot of Money
- Mnangagwa delivers part of State of the Nation address in darkness after power outage – Nehanda Radio