Why Dubai Chocolate Goes Viral
Psychologists break down how the treat delights our brain and our tastebuds.
Dubai chocolate, created by Fix Dessert Chocolatier in 2021, is a dessert that originated in the United Arab Emirates. It is also known as the "Can't Get Knafeh Of It" bar in its country of origin.
- Milk chocolate casing
- Creamy pistachio-tahini paste filling
- Phyllo-like shredded pastry called kadayif
The original treat does actually trace back to its namesake’s country.
The price of pistachios isn’t likely to decrease in the near future, and Dubai chocolate may be partly to blame for its popularity.
Author's summary: Dubai chocolate's unique ingredients and origins contribute to its viral popularity.