Elavi's Strategic Shift in Focus
Better-for-you snack startup Elavi has experienced rapid growth since its inception in 2022, expanding from direct-to-consumer (DTC) sales to major retailers like Costco and Whole Foods in Southern California.
Despite this success, Elavi has made the counterintuitive decision to revert to DTC sales, pulling its cashew butters from retail shelves to focus on a new product: high-protein brownies.
Sometimes one step back can allow for two steps forward
This strategic move allows the company to concentrate on its brownies, which have garnered attention from both consumers and large retailers, potentially leading to broader appeal and further growth.
By transitioning its focus to the high-protein brownies, Elavi aims to ensure that its retail placement is backed by data and strong relationships with buyers.
Author's summary: Elavi shifts focus to high-protein brownies.More News
- Bruins fall to Golden Knights in high-scoring affair for 2nd-straight loss
- Saleshando calls Boko to account for health emergency
- A classified network of SpaceX satellites is emitting a mysterious signal
- Israeli airstrikes killed 1 and injured 7 in Lebanon despite ceasefire – Ya Libnan
- Going, going, gong: Five minutes with King's birthday honours recipient Alice Hurrell
- THE SIMPSONS: Season 37, Episode 3: Treehouse of Horror XXXVI [Fox]
- 5 players Mumbai Indians might target at IPL 2026 auction | CricTracker
- Tipp GAA club to donate lotto earnings to help a family of a club member undergoing treatment
- Inside Sabrina Rudin's New Spring Café, A Love Letter to Clean Living
- Tonix Pharmaceuticals Presented Data on TNX-801 Mpox Vaccine at World Vaccine Congress–Europe 2025