WPP and Google Extend Partnership
WPP and Google have announced a five-year expansion of their partnership to advance cloud and AI technology in marketing.
The collaboration aims to revolutionize how brands approach integrated creative, production, and media. The partnership includes a $400 million spending commitment from WPP for Google technologies.
Cindy Rose, CEO of WPP, said: "I’m incredibly excited about how our new and evolved partnership with Google will redefine what’s possible for our clients."
- 5-year partnership
- $400 million spending commitment
- Advancing cloud and AI technology
Author's summary: WPP and Google partner to boost AI-driven marketing innovation.
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