Inside the World of Immersive Experiences
Immersive events are booming, with an 83% increase in searches for 'immersive experience' on Eventbrite in 2024.
Consumer habits have evolved beyond passive consumption, with a desire for active participation and multi-sensory engagement. The pandemic has rekindled a yearning for shared, memorable experiences, while technological development has made events more accessible and spectacular.
Consumers have a desire for active participation and multi-sensory engagement.
We spoke to Jack Lamacraft, global managing director at The Park, about the rise of immersive events, their creation, and future.
Author's summary: Immersive events are on the rise.More News
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