Toy appeal aims to help thousands of children

Christmas Toy Appeal in North and East London

The Hackney Local Buyers Club is running its 12th annual Christmas toy appeal, urging people to donate to help children in deprived boroughs of Hackney and Haringey. This campaign is important as these areas are among the most underprivileged in England. The appeal’s aim is to provide brand new gifts to children facing economic hardship, especially those in foster care or temporary housing, ensuring no child misses out on the joy of receiving a Christmas present.

Organizers' Mission and Impact

The initiative was founded to address the unfairness where children’s economic situations prevent them from getting Christmas gifts. So far, the project has distributed around 37,000 gifts, averaging between 3,000 to 5,000 presents each year. Organizers emphasize the emotional impact of these gifts, conveying joy to children who otherwise might go without during the festive season.

Community Involvement and Concerns

Although the community has historically supported the appeal strongly, this year's campaign has started slowly, raising concerns of fewer donations due to increased financial pressures on families. Organizers stress the need for contributions, highlighting that even small donations can make a big difference. Popular requested items include new craft kits, remote-controlled cars, plush toys, and LEGO sets.

Supporting Local Businesses

An important aspect of the appeal is its support of local independent businesses. All received funds are used to buy toys from local vendors, promoting the local economy. Contributions can be made in several ways:

Organizers' Remarks on the Appeal

Co-founder Vicky Bibiris highlighted the goal of ensuring every child wakes up to a new toy on Christmas morning. The Local Buyers Club, which runs the appeal, is a membership organization encouraging shopping in local independent stores, enhancing community support through exclusive discounts and benefits.

"It's a truly special endeavor. Since its inception, we've provided 37,000 gifts to children."
— Jennaa, founder of Winter Toy

"Even by purchasing a small toy, you can make a significant difference in a child's life."
— Vicky Bibiris, co-founder

This appeal not only brings joy to children but also strengthens community ties and local businesses during an economically challenging time.

Author's summary: The Hackney Local Buyers Club's Christmas toy appeal provides thousands of new gifts annually to disadvantaged children in London, while supporting local shops and encouraging community generosity amid rising financial challenges.

more

BBC BBC — 2025-11-30

More News