Ivan Klarić: The audience is extremely fragmented, and trust in information has never been lower

Interview with Ivan Klarić

Ivan Klarić brings over 20 years of expertise in media and public relations, shaping his understanding of the evolving communication landscape.

Fragmented Audience and Trust Decline

Klarić highlights the dramatic fragmentation of audiences in today's media environment. He notes that trust in information has reached historically low levels. This shift requires communicators to adapt strategies to regain credibility and engage diverse groups effectively.

"The audience is extremely fragmented, and trust in information has never been lower."

Challenges in Communication

The proliferation of digital channels has diversified how people consume information, creating a complex environment for messaging. Ivan stresses the importance of tailoring content to specific audience segments while maintaining transparency to rebuild trust.

The Role of Media and PR Professionals

Media and PR experts must navigate a landscape shaped by skepticism and misinformation. Klarić emphasizes continuous adaptation and learning to stay relevant and effective in communication.

Ivan Klarić underscores that the modern media landscape demands nuanced, trustworthy communication strategies as audiences fragment and confidence in information plummets.

www.media-marketing.com — 2025-11-27

Interview with Ivan Klarić

Fragmented Audience and Trust Decline

Challenges in Communication

The Role of Media and PR Professionals

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