Sizing is stopping consumers from shopping
Vogue Business surveyed almost 700 consumers about sizing and representation in fashion, highlighting a missed opportunity for brands.
Amid a challenging retail climate, luxury brands have invested heavily in communicating quality, but few consider the impact of product sizing on purchase decisions.
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Research from Vogue Business demonstrates that neglecting sizing could be misguided, as it affects consumer purchase decisions.
Author's summary: Sizing affects consumer shopping decisions.