Hailey Bieber's Rhode Debuts the 2025 Birthday Edit

Hailey Bieber's Rhode Launches the 2025 Birthday Edit

To celebrate Hailey Bieber's birthday on November 22, Rhode is releasing a limited-edition collection called the Birthday Edit. This festive range features new scented versions of the brand's original Peptide Lip Tints, inspired by Hailey’s favorites.

Birthday Edit Products

Latest Product Addition: Peptide Eye Prep

Before this birthday release, Rhode introduced Peptide Eye Prep, hydrogel eye patches priced at $25. The patches aim to depuff and brighten the under-eye area both morning and night. Their formula includes a coffee bean-derived antioxidant, sodium PCA, glycerin, and a terapeptide.

"The formula also targets dark circles and fine lines, providing a tightening and cooling effect even without refrigeration."

These patches come in two designs: the official Rhode logo print and the signature “r” print.

Availability

All items in the Birthday Edit will be available for purchase starting in November.

Summary: Rhode celebrates Hailey Bieber’s birthday by launching a limited-edition collection featuring scented lip tints, new accessories, and continues its skincare innovations with peptide eye patches.

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WWD WWD — 2025-11-06