Canada Soccer and Infinity Announce Music Ambassadors with Perfect Pitch Contributors
Alessia Cara, Charlotte Cardin, Loud Luxury, Nelly Furtado, The Tragically Hip, and Zeds Dead have joined forces under Grammy-winning producer Boi-1da’s leadership to create the Perfect Pitch project.
About Perfect Pitch
Executive produced by Boi-1da, Perfect Pitch has developed over several months to unite diverse genres, cultures, and communities that represent Canada's vibrant and varied identity today. The album, planned for release before next summer’s FIFA World Cup, will showcase original songs, re-imagined tracks, and distinctive collaborations featuring some of Canada’s most acclaimed artists.
Infinity & Partnership
Infinity & will enhance cross-promotion and activation opportunities on key entertainment and cultural platforms worldwide. This collaboration aims to elevate Canada Soccer’s brand beyond sports while supporting the Canada Soccer Foundation.
Philanthropic Goals
Perfect Pitch is a charitable initiative benefiting the Canada Soccer Foundation. It aims to empower youth, reduce participation barriers, and strengthen Canada’s National Teams on the global stage.
Future Plans
Canada Soccer and Infinity will unveil more artists, song releases, and activation details in the upcoming months.
About Infinity
Based in Toronto with global operations, Infinity is a full-service music and entertainment company specializing in project management, record labels, talent management, and strategic partnerships. They collaborate with artists, brands, and organizations to bring creative visions to life and drive meaningful impact across the worldwide entertainment industry.
"Perfect Pitch has taken shape over the past several months, bringing together a powerful blend of genres, cultures, and communities that reflect the diverse fabric of Canada today."
Author’s summary: Perfect Pitch unites top Canadian artists under Boi-1da’s lead to support youth and national teams through music, expanding Canada Soccer’s reach beyond sports.