West Coast Eagles Partner with Allianz Australia
The West Coast Eagles announced a new partnership with Allianz Australia on Monday, marking a significant collaboration for the next four years.
Partnership Details
Allianz Australia will support the Club’s AFL, AFLW, and Wheelchair football teams. As part of the Allianz Group, recognized as the world’s top insurance brand in 2025*, Allianz serves over four million Australian customers with products like home, car, business, and general insurance.
Statements from West Coast Eagles
“We are thrilled to welcome Allianz Australia as a Platinum Partner of the West Coast Eagles and excited to join forces with the world’s leading insurance brand,” said West Coast Eagles CEO Don Pyke.
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our Club’s values and identity.”
“Allianz Australia’s support will enhance our AFL, AFLW and Wheelchair football programs as they pursue excellence on and off the field, while also contributing to our Club’s broader community initiatives. We look forward to an exciting future together with Allianz Australia and to the added value and experiences this partnership will deliver for our members.”
Brand Visibility
- Allianz branding will appear on the neckline of the West Coast Eagles’ AFL match guernseys and training apparel.
- The brand will also feature in media backdrops and gameday signage at Optus Stadium and during away games.
*Allianz Group was reaffirmed as the world’s leading insurance brand in 2025.
Author’s summary: The West Coast Eagles and Allianz Australia have formed a four-year partnership to support multiple football teams, blending community values with strong brand presence.