West Coast Eagles Secure Four-Year Sponsorship with Allianz Australia
The West Coast Eagles have entered a four-year partnership with Allianz Australia, becoming the Platinum Partner for the club’s AFL, AFLW, and Wheelchair football teams. This deal represents Allianz’s inaugural major sports sponsorship in Western Australia and reflects their commitment to expanding community programs across the country.
Club and Partner Statements
Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our club’s values and identity.
— Don Pyke, CEO of West Coast Eagles
Pyke highlighted that Allianz’s backing will enhance the club’s football programs and support broader community initiatives.
Allianz has a long history of supporting sport and promoting the power of sport in uniting communities.
— Richard Feledy, Managing Director of Allianz Australia
Branding and Partnership Details
- Allianz branding will feature on the neckline of AFL guernseys, training gear, media backdrops, and signage at Optus Stadium.
- Starting in 2026, Allianz will be the shorts partner for the AFLW team.
- Allianz will serve as a major partner for the Wheelchair football team.
Community Initiative Launch
The partnership will kick off with a collaborative community effort supporting Foodbank WA’s Give a Feed appeal, which delivers Christmas hampers to families in need across Western Australia. Allianz will sponsor 1,000 hampers, and West Coast Eagles players and staff will volunteer to distribute them before Christmas.
Summary
This partnership strengthens the West Coast Eagles’ community engagement and boosts support for their inclusive football programs.