Why Over a Million Swedes Play the Postcode Lottery Every Month
Ask a Swede why they play the Postcode Lottery, and two main reasons usually come up: the chance to win and the opportunity to support a good cause.
A Unique Concept Built on Community
The Postcode Lottery offers a distinctive experience where winnings are shared among neighbors. Over one million Swedes aged 18 and older participate each month for a chance to win various prizes, including cash, cars, products, and experiences.
Impressive Winning Statistics
- Since its launch in Sweden in 2005, more than 1,860 people have become millionaires through the lottery.
- This year alone, prizes worth over 1.5 billion SEK have been awarded.
- On average, every sixth ticket wins monthly.
- Approximately 9,000 prizes—large and small—are drawn daily.
How the Lottery Works
Prizes are allocated to winning postal codes, so when a postal code wins, everyone in that area shares the prize. This community-based approach fosters excitement and shared joy among neighbors.
Supporting Nonprofit Causes
Each ticket generates a surplus that funds 62 nonprofit organizations focused on building a fairer, more sustainable world for people, animals, and nature—causes deeply valued by most Swedes.
The lottery has contributed more than 16 billion SEK, making it Sweden’s largest private donor to the nonprofit sector.
Among the supported organizations are Amnesty International, Rädda Barnen (Save the Children), Greenpeace, UNICEF, and many others making significant impacts worldwide.
Author’s Summary
The Postcode Lottery unites millions of Swedes by combining the excitement of winning with meaningful support for vital nonprofit causes every month.