Roots Taps Canadian Icon Seth Rogen for 2025 Holiday Campaign
Roots, the renowned premium outdoor lifestyle brand, has chosen Canadian actor, writer, and producer Seth Rogen as the face of its 2025 Holiday campaign. Known for its heritage leather, quality sweats, and iconic maple leaf, Roots celebrates more than 50 years of blending legacy with modern culture.
Campaign Theme: "Anything Roots"
The "Anything Roots" campaign highlights the brand's humor, heritage, and heart during the holiday season. Set in a cozy, retro-inspired setting, Rogen plays the Roots Holiday Concierge, managing an onslaught of customer calls with witty, heartfelt advice. His Canadian charm shines as he helps everything from last-minute shoppers to puzzled siblings find the perfect gifts.
“Seth Rogen embodies many of the traits associated with Roots: warmth, creativity, wittiness, authenticity and a deep sense of community,” says Leslie Golts, Chief Marketing Officer of Roots. “For over 50 years, we have celebrated people who stay true to themselves and their roots.”
Roots' Commitment to Authenticity
Partnering with Seth Rogen reinforces Roots' dedication to celebrating talent that represents authenticity, humor, and homegrown pride, continuing its long-standing tradition of honoring genuine connections and cultural heritage.
Summary: Roots has chosen Seth Rogen to star in its 2025 Holiday campaign, blending humor and heritage to embody the brand's authentic Canadian spirit and community values.