Fred Sirieix Skydives Into Festive Door-to-Door Drama for People’s Postcode Lottery Christmas Campaign
The People’s Postcode Lottery returns this holiday season with its biggest multi-channel campaign to date. The in-house production, directed by Vince Peone through The Gate, features familiar TV faces Davina McCall, Emma Willis and Mike Wedderburn spreading festive joy across snowy streets.
This year’s campaign celebrates the lottery’s record prize pot of £38.2 million. Adding extra excitement, Fred Sirieix performs a daring skydive from the brand’s red blimp to deliver the festive message.
“Could your door be the winning one?”
Fred’s dramatic question encourages viewers to register before midnight on Sunday, 30 November. As the deadline nears, the TV activity intensifies, with contextual voiceovers framing ITV and Channel 4 favourites like Gogglebox and I’m A Celebrity.
Beyond television, People’s Postcode Lottery expands its reach through a partnership with Goalhanger Podcasts, bringing the festive message to the widely followed The Rest Is series.
Author’s Summary
The campaign combines star-powered storytelling, multimedia strategy, and holiday spirit to celebrate People’s Postcode Lottery’s biggest-ever prize and encourage player participation.