Paden Ferguson and his partner secured the only two viral Bearista cups at their local Starbucks, sparking frustration among customers due to the limited stock.
In October, Paden learned online about Starbucks launching holiday drinks, desserts, and a special bear cup featuring a green beanie and straw. For weeks, he and his partner planned to get the cup on its release day, November 6th, expecting it to be a simple in-store purchase at noon.
As the launch approached, they noticed widespread excitement on social media with many people eager for the bear cup. To gauge demand, they contacted their local Starbucks stores the evening before release.
"Every time Lauren Crosby Medlicott publishes a story, you’ll get an alert straight to your inbox! By clicking 'Sign up', you agree to receive emails from Business Insider."
This story is based on an interview with Paden Ferguson, CEO of Padiano's Kitchen, and has been edited for clarity and brevity.
The scarcity of the cups led to disappointment among customers, highlighting the high demand and limited supply of this viral item.
Author’s summary: The Starbucks bear cup craze revealed intense demand and limited local stock, prompting early planning and overnight waits to secure this popular collectible.