Group reflection is a popular method for fostering creativity, as seen in brainstorming and steering meetings. However, researchers have found that personal image, self-censorship, and group dynamics can hinder the effectiveness of these techniques.
Despite the potential drawbacks, there are ways to overcome these obstacles. The concept of brainstorming, invented by advertising executive Osborn in the 1950s, was meant to unleash a "storm in the brain," promoting inventive and sensible decision-making.
The term "brainstorming" literally translates as "storm in the brain."
To achieve true creativity in group settings, it's essential to recognize the limitations imposed by self-censorship and group dynamics, and to find antidotes to these challenges.
Author's summary: Overcoming self-censorship is key to unlocking group creativity.