Phia's Founders on AI in Online Shopping
Phia founders, Phoebe Gates and Sophia Kianni, are developing an AI assistant to aid in shopping and saving.
The founders, who met at Stanford, understood e-commerce from their own experiences and saw AI's potential to enhance discovery, shopping, and buying.
“There felt like there was this giant white space for, like, what should we actually buy, and why doesn’t everyone have a personal shopper in their pocket?”
said Gates at TechCrunch Disrupt 2025. The startup originated from a class project, demonstrating initial demand.
Author's summary: Phia's AI assistant is changing online shopping.
- Founders: Phoebe Gates and Sophia Kianni
- Target area: online shopping
- Technology used: AI
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