Meta's microblogging platform Threads is launching "ghost posts" that disappear after 24 hours, similar to ephemeral stories on Snapchat or Instagram.
These posts are designed to encourage users to share their thoughts more spontaneously without the pressure of reaching a certain quality bar.
Here today and gone tomorrow, you can feel confident trying new things and posting spontaneous thoughts. Replies to ghost posts are sent to your messaging inbox, and only you can see who liked and replied.
To create a ghost post, Threads users will need to tap on the new ghost icon when creating a post. These posts appear surrounded by a dotted circle with a countdown indicating when the post will disappear.
Only people Threads users follow can reply to ghost posts, and these messages will go straight to their messaging inbox.
Threads started testing ephemeral posts with a limited number of users a year ago.
Author's summary: Meta launches disappearing posts on Threads.