The Cost of Mistaking Plans for Strategy in an Uncertain Economy
Charlie Curson, strategic advisor, leadership coach and author of Be More Strategic, examines why many leaders confuse planning with strategy.
When 84 percent of executives say their organizations aren’t prepared for the next disruption, the problem isn’t just about managing uncertainty, it’s outright confusion.
A plan is a list of actions, whereas a strategy is a set of interrelated, intentional choices about where to play, how to win and what to do (or not do).
Planning and strategy are not the same thing, and this distinction has never mattered more, especially in an economy defined by geopolitical tension, supply-chain fragility, A.I. disruption, key resource constraints and shifting consumer behavior.
Mistaking activity for strategy is proving costly.
Author: The confusion between planning and strategy undermines performance.
- 84% of executives say their organizations aren’t prepared for the next disruption
- Planning and strategy are often confused
- Uncertain economy defined by geopolitical tension, supply-chain fragility, A.I. disruption, key resource constraints and shifting consumer behavior
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