Maximizing Care Home Occupancy with Call Tracking Data
Maintaining high occupancy rates is crucial for a care home's financial sustainability. However, many operators struggle to identify which marketing activities fill beds.
While website visits and online enquiries are tracked, phone calls remain the primary conversion channel for care home placements. Without proper attribution, decisions are made based on incomplete data.
Call tracking technology, such as Mediahawk, connects every phone enquiry to its marketing source, providing intelligence for smarter budget allocation and optimised campaigns.
Understanding the Decision-Making Journey
Care home decision-making journeys are complex, involving multiple family members researching across various channels over weeks or months.
Identifying which marketing fills your beds
Author's summary: Call tracking data helps care homes maximize occupancy rates.
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