RTL AdAlliance Expands European Sales Network with ORF Partnership
RTL AdAlliance and ORF-Enterprise have formed an exclusive strategic partnership to expand international sales of Austria's leading public media portfolio.
The deal makes RTL AdAlliance the global sales partner for ORF, offering international agencies and advertisers access to ORF's advertising inventory across TV, radio, digital, and online platforms.
- TV channels: ORF 1, ORF 2, ORF III, and ORF Sport+
- Radio stations: Hitradio Ö3 and FM4
- Online and streaming platforms: ORF.at, ORF ON, and ORF Sound
These outlets reach a majority of the Austrian population, with ORF 2 achieving a 37.6% average daily reach in the first half of 2025, and ORF's radio brands reaching 55.8% of Austrians aged ten and above.
The partnership simplifies access to ORF's advertising inventory for international agencies and advertisers.
Author's summary: RTL AdAlliance partners with ORF to expand international sales.
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