RTL AdAlliance Expands European Sales Network with ORF Partnership
RTL AdAlliance has entered into an exclusive strategic partnership with ORF-Enterprise to expand international sales of Austria's leading public media portfolio.
- RTL AdAlliance becomes the global sales partner for ORF, offering simplified access to advertising inventory across TV, radio, digital, and online platforms.
- The partnership includes representation of ORF's main television channels (ORF 1, ORF 2, ORF III, and ORF Sport+), radio stations (Hitradio Ö3 and FM4), and online platforms (ORF.at, ORF ON, and ORF Sound).
The outlets reach a majority of the Austrian population, with ORF 2 achieving a 37.6% average daily reach in the first half of 2025, and ORF's radio brands reaching 55.8% of Austrians aged ten and above.
RTL AdAlliance, the international sales house of RTL Group, will represent ORF's advertising offerings.
Author summary: RTL AdAlliance partners with ORF to expand international sales.
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