Kinsta's New Mission
Kinsta’s first CMO, Matt Reid, joined the company to make the brand a household name, or rather, a "verb".
Reid's appointment marks a shift in Kinsta's growth strategy, from relying on word-of-mouth and technical expertise to a more deliberate marketing approach.
The company is moving marketing to the heart of its growth strategy.
With over 20 years of experience in B2B tech firms, Reid aims to bring commercial discipline and structure to Kinsta's ambition.
Kinsta's growth has been driven by strong engineering and customer satisfaction, but the company now seeks to establish market leadership.
Author's summary: Kinsta appoints first CMO to boost growth.
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