VML wins Pizza Hut – a big deal for WPP
When WPP is beset by storm clouds, its agencies focus on business. Key players include WPP Media and creative agencies VML and Ogilvy.
VML and Ogilvy are crucial, with WPP Media being the biggest profit driver in good times.
We've yet to see the fall-out at WPP Media following Cindy Rose's elevation to WPP CEO.
Author's summary: WPP agencies focus on business amidst challenges.