Townsville North Queensland Launches Largest-Ever Tourism Campaign
Townsville Enterprise, in partnership with various organizations, has launched the region's largest-ever tourism campaign via dentsu Queensland.
The 12-month marketing program targets travellers in Queensland, Sydney, and Melbourne with a range of activities, including outdoor advertising, digital and social media, PR activations, influencer partnerships, and promotions with major brands.
- Paramount
- Jetstar
- Qantas
- Expedia
- HelloWorld
- Urban List
- Mamamia
The Townsville North Queensland ‘Up for Unexpected’ brand campaign is now live, featuring Scott Hillier from Creek to Coast.
The campaign focuses on the region's ability to deliver authentic and memorable experiences.
Author's summary: Townsville launches a massive tourism campaign.