Acadia Pharmaceuticals' Rebranding and AI Integration
Acadia Pharmaceuticals CEO Catherine Owen Adams discusses the company's recent rebrand, expansion into rare disease marketing, and AI utilization.
Neurological biotech Acadia Pharmaceuticals has introduced a rebrand as it expands into the rare disease space, with AI playing a significant role in its marketing strategy.
Interview with Catherine Owen Adams
MM+M spoke with Acadia CEO Catherine Owen Adams about the rebrand, rare disease expansion, and AI integration in commercialization and marketing.
Adams shares her insights on the benefits and challenges of marketing as a smaller biotech and how her marketing background is guiding the company into 2026.
This interview has been edited for length and clarity.
Author's summary: Acadia Pharmaceuticals rebrands and expands into rare disease marketing with AI integration.
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