At the Mercury Awards, Sam Fender’s Picante fit was a Northern love-in

Sam Fender's Mercury Award Win

Sam Fender, a musician from North Shields, won the Mercury Award at the Utilita Arena in Newcastle for his album "People Watching".

Fender, 31, chose to wear a Picante T-shirt, co-designed by a northerner from Manchester, to the event. The "Vintage Porter" T-shirt, featuring the Picante logo, was paired with black jeans and boots.

Being northern is something of a point of pride.

Author's summary: Sam Fender wins Mercury Award wearing Picante T-shirt.

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British GQ British GQ — 2025-10-17

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