More Women Buying Jewellery at Auction
Record numbers of women are buying jewellery at auction, driving multi-million-dollar sales and reshaping the market.
Data from Christie's auction house reveals that the number of female buyers and bidders increased by 567% between 2014 and 2025.
Historically, buying jewellery for oneself was associated with glamour and extravagance, exemplified by figures such as
Marie Antoinette and Elizabeth Taylor. Today, it is increasingly seen as a form of financial empowerment.
- Total spending by female buyers at Christie's rose 284% from $30.3 million in 2014 to $116.7 million in 2025.
- Average total female spending at Christie's increased 56% from 2024 to 2025.
Author's summary: Women drive auction sales with increased jewellery purchases.
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