KidsCan & Droga5 ANZ Spotlight Children Living In Hardship
KidsCan and Droga5 ANZ have joined forces to create an emotional awareness campaign, ‘Boy Walking’, highlighting the 157,000 children living in material hardship across Aotearoa.
KidsCan, New Zealand’s children charity, believes every child deserves to be warm, dry, and ready to learn. As part of the campaign, the landmark Auckland sculpture, Boy Walking, has been dressed in a KidsCan jacket and shoes.
- The sculpture, created by Ronnie van Hout, stands 5.6 metres tall and depicts a child striding confidently through Potters Park.
- Droga5 ANZ led the creative development of the initiative, transforming a public artwork into a poignant symbol of childhood resilience.
Every child deserves to be warm, dry, and ready to learn.
The campaign aims to show the struggle faced by children who go without the basics every day.
Author's summary: KidsCan highlights child poverty in New Zealand.
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