Guest Editorial: 'Fix it, don’t ditch it!' celebrates International Repair Day
Ritchey supports International Repair Day, Oct. 18, 2025, with a campaign to “Fix it, don’t ditch it!” and inspire other brands to do the same.
International Repair Day takes place each year on the third Saturday in October, which is this coming Saturday, October 18, 2025.
Since 2017, the day has been intended to highlight the value and importance of repairing things — oftentimes in a community setting at events held around the world.
Perhaps this year more than ever before, International Repair Day has vital significance — given current economic uncertainty — for consumers worldwide who rebel against planned obsolescence, who want to show respect for their possessions, and who are determined to save items from premature dumping in landfills.
“There’s a lot of value in being able to repair your own bike,” said Simon Beatson, general manager of Ritchey Design. “The money saved in fixing your bike is one thing, but the skills earned by learning how to do it yourself are yours for life.
Author summary: Ritchey celebrates International Repair Day with a "Fix it" campaign.
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