Micro-dramas: A $7bn Industry in China
Micro-dramas, 90-minute films broken down into one-minute episodes, have become a significant phenomenon in China, with a market value of $7bn annually.
These episodes are made available online, with the first few episodes offered for free, and viewers can pay up to $30 per drama to watch the rest through an app.
- Micro-dramas are gaining popularity, with some series, such as Nine-Tail Fox Demon Falls For Me, achieving over 200 million views in just a month.
- A growing number of micro-dramas are AI-generated videos.
"The micro-drama market in China pulls in $7bn annually. It’s already bigger than their domestic box office,"
According to Adrienne Lahens, former TikTok executive and current head of Infinite Studios, micro-dramas are a significant trend in the TV industry, discussed at the MIPCOM conference.
Author's summary: Micro-dramas are a $7bn industry in China, surpassing domestic box office revenue.
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