Adam Selman's New Vision for Victoria's Secret
Adam Selman, the brand's new executive creative director, is set to bring a fresh perspective to Victoria's Secret, focusing on playfulness and inclusivity.
In an interview just a week before the Victoria's Secret Fashion Show, Selman shared his vision for the brand, emphasizing the importance of putting gimmicks aside and making the brand more accessible to everyone.
He believes things can only go up from here, despite the brand's past controversies, including former CMO's comments about the trans community.
Selman brings a wealth of experience to the role, having previously worked as the chief design officer for Rihanna's Savage x Fenty line and helming his own fashion and sport labels.
As the first designer to lead creative at Victoria's Secret, Selman is poised to make a significant impact on the brand's image and direction.
Author's summary: Adam Selman revamps Victoria's Secret with playfulness.More News
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