Why Leaders Can’t Afford to Stay Offline
Building your personal brand isn’t a vanity exercise, it’s a necessary part of remaining competitive in a context where people have become accustomed to consuming content and have access to information through multiple channels.
It used to be that to have a successful business, you just needed to be good at what you did and make sure customers could find you – via your website, your advertising, or the trusty Yellow Pages. However, in the social media age, that’s no longer enough.
With trust in institutions on the decline and scepticism towards polished corporate messaging on the rise, we’re seeing a shift towards human-first branding.
If you lead a business, your personal values, leadership style, and lived experience are assets.
Author summary: Leaders must build personal brands to stay competitive.