Spotify Wrapped 2025 launched and immediately set records, with 200 million engaged users and 500 million shares within the first 24 hours. This marks the biggest Wrapped launch in Spotify’s history, ahead of prior years in both engagement and sharing activity. The company notes 19% year-over-year growth in engaged users and a 41% increase in shares compared to 2024, with notable performance in India, Indonesia, Japan, Colombia, Thailand, and the US. Spotify’s SVP of Marketing and Partnerships, Marc Hazan, emphasized a bigger, bolder Wrapped rooted in human creativity.
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