PHOTOS: Despite lack of snow

PHOTOS: Despite lack of snow, ski resorts are seeing an influx of visitors

Despite the lack of snow, many ski resorts are seeing an influx of visitors, with some even reporting record-breaking numbers.

According to a recent article in the New York Times, the resorts are finding ways to attract visitors through other means, such as offering discounted lift tickets, live music events, and even snowless skiing options.

"We're seeing a surge in visitors, and it's not just because of the snow," said a spokesperson for one of the resorts. "People are looking for a fun and exciting experience, and we're providing that."

The article highlights the innovative strategies being used by resorts to stay afloat, despite the lack of snow.

As one resort manager noted, "It's all about finding ways to create a fun and memorable experience for our guests."

"We're not just a ski resort, we're a destination," said another spokesperson. "And we're committed to providing a unique and enjoyable experience for all of our visitors."

With the rise of social media, resorts are also using creative marketing strategies to attract visitors and create a buzz around their events.

As the snow continues to be scarce, it will be interesting to see how these resorts adapt and innovate to stay ahead of the game.

Author's note: It's fascinating to see how ski resorts are finding new ways to thrive in the face of adversity, and I'm excited to see what the future holds for these innovative destinations.

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The Aspen Times The Aspen Times — 2025-11-28

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