Asda apologises to shoppers after discovering own-brand gluten-free bread contains gluten
Supermarket chain Asda has issued an apology to customers after discovering that its own-brand gluten-free bread contains gluten.
The company has recalled the bread and is offering refunds to customers who have bought it.
The discovery was made after a customer complained that the bread caused her symptoms of coeliac disease.
Asda has said that it is working with its suppliers to investigate how the error occurred.
Speaking to the BBC, a spokesperson for Asda said:
“We are deeply sorry for the mistake with our own-brand gluten-free bread. We understand that gluten-free products are a lifeline for many people with coeliac disease and other gluten-related disorders. We are committed to providing high-quality products to our customers and we fell short of that standard in this case. We are working hard to get to the bottom of what went wrong and to ensure that it doesn't happen again.”
Asda has been selling the gluten-free bread for several years and it has been a popular product among customers.
“This is a serious failure and we are taking immediate action to rectify the situation,”
Asda said in a statement.
The company has set up a hotline for customers to call and have informed the Food Standards Agency about the recall.
Customers are advised not to consume the bread and to return it to their local store for a full refund.
The recall is a blow to Asda's reputation as a retailer that prides itself on offering high-quality own-brand products.
“The fact that Asda's own-brand gluten-free bread contained gluten is a serious failure and a betrayal of the trust of customers who rely on gluten-free products,”
Coeliac UK said in a statement.
Asda has a long history of selling own-brand products and has built a reputation for offering high-quality products at affordable prices.
The company has been selling gluten-free products for several years and has been praised for its efforts to cater to customers with dietary restrictions.
However, the recall is a reminder that even the largest retailers can make mistakes and that customers need to be vigilant when it comes to gluten-free products.
“We are committed to providing high-quality products to our customers and we fell short of that standard in this case,”
Asda said in a statement.
The company has promised to review its supplier relationships and to take steps to prevent similar mistakes from happening in the future.
“We are working hard to get to the bottom of what went wrong and to ensure that it doesn't happen again,”
Asda said.
The recall is a reminder that customers need to be aware of the ingredients in the products they buy and to check the labels carefully.
“This is a serious failure and we are taking immediate action to rectify the situation,”
Asda said.
Asda's own-brand gluten-free bread has been a popular product among customers and has been praised for its taste and texture.
However, the recall is a blow to the company's reputation and has left customers feeling let down.
“We are deeply sorry for the mistake with our own-brand gluten-free bread,”
Asda said in a statement.
The company has promised to do better in the future and to provide high-quality products to its customers.
“We are committed to providing high-quality products to our customers and we fell short of that standard in this case,”
Asda said.
The recall is a reminder that customers need to be aware of the ingredients in the products they buy and to check the labels carefully.
What is coeliac disease?
Coeliac disease is a chronic autoimmune disorder that causes the immune system to react to gluten, a protein found in wheat, barley and rye.
The disease can cause a range of symptoms, including abdominal pain, diarrhoea, fatigue and weight loss.
There is no cure for coeliac disease, but a strict gluten-free diet can help to manage the symptoms.
What are gluten-free products?
Gluten-free products are foods that do not contain gluten, a protein found in wheat, barley and rye.
Gluten is a common ingredient in many foods, including bread, pasta, cakes and cookies.
However, for people with coeliac disease or other gluten-related disorders, gluten-free products are essential for managing their symptoms.
What can customers do if they have bought the affected bread?
Customers who have bought the affected bread can return it to their local store for a full refund.
Asda has set up a hotline for customers to call and has informed the Food Standards Agency about the recall.
What is Asda doing to prevent similar mistakes from happening in the future?
Asda is working hard to get to the bottom of what went wrong and to ensure that it doesn't happen again.
The company has promised to review its supplier relationships and to take steps to prevent similar mistakes from happening in the future.
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