England Ashes fans set to top up Australia's coffers months after Lions tour

England’s Ashes trip Down Under is set to help Australia rake in £250m as British tourists prepare to top up Green and Gold coffers again. England’s Ashes trip Down Under is set to help hosts Australia rake in £250m as British tourists prepare to top up Green and Gold coffers twice in one year.

Five Tests in Perth, Brisbane, Adelaide, Melbourne and Sydney starting on Friday are expected to draw 40,000 fans to Australia and contribute millions to both Cricket Australia’s coffers and the Aussie economy.

And it comes just months after fans of rugby union’s British and Irish Lions team added over £100m to the Australian economy across a tour that featured Tests in Brisbane, Melbourne and Sydney. The funds generated by summer’s tour cleared Rugby Australia’s debts and delivered a healthy surplus.

Similar is expected from this Ashes series, the first Down Under since the hosts won 4-0 in the 2021-22 tournament. Tickets are now unavailable for the opening two days of the first test at the 61,266-capacity stadium while tickets for three of the first four days at the day-night Gabba Test in Brisbane have been exhausted. The same can be said for the opening three days at the Adelaide Oval, while only the opening day of the fourth Test – on Boxing Day – at the Melbourne Cricket Ground has sold out. The potential decider in Sydney has seen healthy sales of its own, with tickets available from the fourth day onward.

City AM — 2025-11-19

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