Big Brother is watching again, and Ten has NRL rights in sight

Paramount Australia's 2026 Upfront Event

Paramount Australia held its 2026 upfront presentation at the Big Brother house on the Gold Coast, highlighting the show's return to its original network. Although technically part of the 2025 lineup, the event emphasized Big Brother’s comeback.

The Return of Big Brother

The show features live nominations, live evictions, and 24/7 live streaming from the original Dreamworld site, despite the original house being destroyed in a 2019 fire. This signals a welcome revival of the classic, unpredictable Big Brother format, hopefully without the controversial "turkey slaps."

Host Changes and New Seasons

Gretel Killeen, the original Big Brother host, is returning to Ten but will not host Big Brother this time. Instead, she will lead the new season of The Traitors, which is officially its third season but functions as a fresh reboot following the show's major success in the UK.

Rodger Corser hosted the first two seasons of The Traitors in 2022 and 2023, but audience interest waned during that period.

Beverley McGarvey, Rod Prosser, and Tamara Simoneau revealed details to Tim Burrowes about the event and programming.

The event and programming demonstrate Paramount and Ten’s strategic focus on revitalizing popular formats and engaging audiences with live, immersive TV experiences.

Summary: Paramount Australia’s 2026 upfront cleverly leveraged Big Brother’s iconic setting to announce its return with live interactive elements, while refreshing The Traitors to reignite viewer interest.

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Mumbrella Mumbrella — 2025-11-09

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