Connecticut launches a pizza trail and fighting words in quest for total domination over New York

Connecticut Launches Pizza Trail to Challenge New York

Connecticut made a bold statement by placing billboards around New York City promoting its pizza superiority. The signs proclaimed messages such as “Hey New York Pizza, there’s no shame in second place,” and “The Nation’s Best Pizza — Not You, New York.” These slogans sparked immediate and fierce reactions from locals and pizza lovers alike.

Public Reactions to the Billboard Campaign

One commenter noted, “Connecticut is just filled with people commuting to New York to get pizza.”
Another dissenter argued, “You think this is the (pizza) capital? You’ve never stood on a corner in Brooklyn with grease dripping down your wrist at 1 a.m.”
A witty critic commented, “Y’all call that a pizza? That’s just hot bread with ambition.”

Connecticut Tourism invites people to share their opinions on their dedicated page betterpizzainct.com.

Official Statement from Connecticut Marketing

“I’ll admit [New York] pizza is good. But it isn’t the nation’s best. That title belongs to us.” — Anthony Anthony, Chief Marketing Officer for Connecticut

Anthony, a former long-time New York City resident, describes the ongoing debate as a playful rivalry that highlights Connecticut’s pizza culture.

Impact of Connecticut's Pizza Campaign

The aggressive marketing effort has certainly stirred conversation among pizza enthusiasts, achieving over 4,000 media mentions and putting Connecticut’s pizza culture firmly in the spotlight.

Author’s Summary

Connecticut’s bold pizza campaign cleverly challenges New York’s reputation, sparking lively debate and drawing national attention to its own pizza culture.

The Boston Globe — 2025-11-07

Connecticut Launches Pizza Trail to Challenge New York

Public Reactions to the Billboard Campaign

Official Statement from Connecticut Marketing

Impact of Connecticut's Pizza Campaign

Author’s Summary

More News