Now the loony right turns its fire on... the poppy appeal

Former Tory minister Esther McVey and actor Laurence Fox have joined those accusing the Royal British Legion of becoming "woke." Their criticism centers on the organization’s inclusion policies and spending priorities.

Political Backlash Against the Royal British Legion

The Royal British Legion, known for organizing the annual poppy appeal supporting veterans and military families, has come under attack from sections of Britain’s right-wing commentators.

“Bought my poppy as I do every year… however, horrified to discover The Royal British Legion (RBL) has a Head of Diversity & Inclusion at a wage of about £65k – that’s a lot of poppies to sell just for that non-job wage! All the money should be going to veterans not on politically correct non-jobs.”

— Esther McVey, post on X

“Haven’t bought a poppy yet this year… Can’t bring myself to contribute to the head of diversity, equity and inclusion’s salary. I refuse to support it.”

— Laurence Fox, social media post

The Legion’s Response

The Royal British Legion has stated that the diversity and inclusion role is crucial to ensuring support reaches all veterans, especially from minority ethnic, LGBTQ+, and disabled communities. These groups might otherwise hesitate to seek help, believing the organization is not for them.

The controversy highlights a continuing cultural divide in the UK, where debates about inclusivity increasingly intersect with patriotic and charitable institutions.

Author’s Summary

The criticism of the Royal British Legion by Esther McVey and Laurence Fox over its diversity role reveals how Britain’s culture wars now target even long-standing charitable traditions.

The New European — 2025-11-04