Fred Sirieix Stars in People’s Postcode Lottery Christmas Campaign
People’s Postcode Lottery returns to the festive streets with its largest multi-channel campaign yet. This year, the holiday TV ad, produced in-house and directed by Vince Peone through The Gate, features hosts Davina McCall, Emma Willis, and Mike Wedderburn spreading festive cheer alongside exciting news.
Campaign Highlights
- The campaign announces the lottery’s biggest-ever prize pot of £38.2 million.
- Fred Sirieix makes a thrilling entrance by skydiving from the brand's iconic red blimp.
- He poses the question:
“Could your door be the winning one?”
- Viewers are reminded to sign up before midnight on Sunday, 30 November.
Broadcast and Audio-Visual Strategy
In the lead-up to the sign-up deadline, the campaign intensifies by taking over broadcaster continuity segments with voiceover messages framing popular ITV and Channel 4 shows like Gogglebox and I’m A Celebrity.
Extending Campaign Reach
Beyond television, People’s Postcode Lottery partners with Goalhanger Podcasts, integrating the campaign into the widely listened-to The Rest Is podcast series to widen audience engagement.
Author’s Summary
This vibrant campaign combines star power and innovative media partnerships to maximize the festive season impact and encourage sign-ups for a chance at a record £38.2 million prize.
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